FEATURES OF JAPAN AS THE EMITTING TOURIST DESTINATION

U ovom završnom radu je analizirano emitivno turističko odredište Japana i njegova obilježja. Turizam je djelatnost čiji progresivni rast ima sve važnije utjecaje na kulturnu, društvenu i gospodarsku sferu zemlje. To je tako jer proizvodi učinke na platnu bilancu, na investicije i izgradnju te na poboljšanje prometa, što zauzvrat ima posljedice na zapošljavanje i, u konačnici, na dobrobit članova zajednice. Turizam je kretanje ljudi privremeno i dobrovoljno. Unutar ovog pojma treba uključiti ljudske odnose koje oni podrazumijevaju i pružanje usluga. Iako su razlozi za turizam različiti, oni su najčešće vezani uz slobodno vrijeme. Turizam je vrlo važan s društvenog, kulturnog i gospodarskog gledišta. Zahvaljujući turizmu, značajno se povećavaju ulaganja u infrastrukturne građevine i zgrade, generira višu razinu razvoja u uključenim područjima, prijevozna sredstva se obično poboljšavaju u smislu kvalitete i učestalosti, kao i deviza, Stope nezaposlenosti se značajno smanjuju, generirajući veće dobrobit u pogođenim zajednicama. S kulturnog gledišta, vrlo je koristan jer ne samo da omogućuje uvažavanje kulture, tradicije, geografije, zanata i drugih aspekata članova izvan zajednice, već također omogućuje uvažavanje i svijest unutar same zajednice. Također u mediju kulturne razmjene, gdje ljudi različitog podrijetla žive zajedno i dijele ideje i običaje. Analiza tržišta koja je napravljena u radu obuhvaća ulogu i značaj istraživanja tržišta, faze procesa istraživanja tržišta i definiranje pojma turističkog tržišta kao i analiza konkretnog turističkog tržišta Japana koja obuhvaća osnovne podatke, profil Japana kao nacionalnog gospodarstva i profil Japanskog emitivnog tržišta.In this final paper, the emitting tourist destination of Japan and its characteristics are analyzed. Tourism is an activity whose progressive growth has increasingly important impacts on the cultural, social and economic spheres of the country. This is so because it produces effects on the balance of payments, on investment and construction, and on the improvement of transport, which in turn has consequences for employment and, ultimately, for the well-being of community members. Tourism is the temporary and voluntary movement of people. This term should include the human relations that they imply and the provision of services. Although the reasons for tourism are different, they are most often related to free time. Tourism is very important from a social, cultural and economic point of view. Thanks to tourism, investment in infrastructure constructions and buildings increases significantly, generates a higher level of development in the areas involved, means of transport usually improves in terms of quality and frequency, as well as foreign exchange, Unemployment rates decrease significantly, generating greater well-being in the affected communities. From a cultural point of view, it is very beneficial because it not only enables appreciation of the culture, tradition, geography, crafts and other aspects of members outside the community, but also enables appreciation and awareness within the community itself. Also in the medium of cultural exchange, where people of different origins live together and share ideas and customs. The market analysis made in the paper includes the role and significance of market research, the stages of the market research process and defining the concept of the tourist market, as well as the analysis of the concrete tourist market of Japan, which includes basic data, the profile of Japan as a national economy and the profile of the Japanese broadcasting market