Selling clothes online during the covid pandemic

V diplomskem projektu bomo opredelili na splošno, kaj prodaja sploh je, kaj je namen in temeljni cilj vsake prodaje. Našteli bomo tudi, kakšne vrste prodaje poznamo in kako se je prodaja sploh začela. Predvsem se bomo usmerili na spletno prodajo, ki je v času covida-19 zacvetela. Na kratko opisali epidemijo, ki se nas je vse dotaknila. Kot pa že naš naslov nakazuje, bomo veliko pozornost namenili spletni prodaji, predvsem predstavili prednosti in slabosti spleta ter nato namenili več pozornosti tudi nekaterim spletnim trgovinam. Vse skupaj bomo povzeli in nekatere ugotovitve preverili s pomočjo krajše ankete, v kateri bomo anketirance spraševali, če so med epidemijo covida-19 nakupovali oblačila preko spleta in kolikokrat, katere spletne strani so uporabljali za nakup in podobno. V diplomskem projektu bomo predstavili tudi večje spletne trgovine, po našem mnenju About you, Zalando, Asos, BestSecret Farfetch in Emporium.In the bachelor thesis, we will define what sales are in general, their purpose and the fundamental goal of every sale. We will also list all types of sales we know and describe how sales started in the first place. Our primary focus will be online sales, an area that flourished during covid-19. Besides explaining how the epidemic affected online sales, we will also present the advantages and disadvantages of the web. We will summarize everything and verify some of the findings with the help of a short survey, in which we will ask respondents about their shopping habits during covid-19. In my bachelor\u27s project, I will also present major online stores, About you, Zalando, Asos, BestSecret, Farfetch and Emporium