CRM systems and their applying in companies in Republic of Macedonia

The development of information technology contributes companies to implement strategic information systems in their work. One of the primary objectives of the company is getting quick and accurate information for decision making. Each company needs to prepare data into information for decision making. To understand the customer behavior for businesses is the primary objective for market appeal and providing better service to its customer. Advances of technology contribute to development of a large number of systems and software that would be useful and contribute in their work. Precisely a kind of such systems is CRM systems (Customer Relationship Management). These systems have a role to understand the customer behavior which as a result would give improvement of the service to their customers as well as increase their satisfaction. The purpose of this paper is to define the benefits and importance that derives with using CRM systems by companies, as well as receiving information about customers, which represent the basis in making marketing decisions