Marketing analysis of small scale eggs retailing in Jos north LGA of Plateau state

Eggs marketing in Nigeria is becoming an important enterprise. This study analyses small scale eggs retailing in Jos-nmth LGA of Plateau State with a view to determining the profitability of the business. Sixty (60) tradel's were tandomly selected from art already purposively chosen six (6) markets. Data were collected thtough questibnnail'eS and analysed using descriptive statistics. Result indicates that while 48.33% of the respondents were between 35 - 50 years of age, 90.00% of them were litet/ltes and · 68.33% acquired marketing experience of 1 - 10 years. The study, also, confitms that most traders (43.33%) sourced capitals through personal savings and capital ·volume was as low as W30, 000 or less for 90.0_0% of respondents. While 66.67%t of the traders saie less thari 100 crates per week, the major eggs quality , ptefeiTed by consumers is size (80.00% ). Furthermore, the result depicts that, the average totai tost1 average total return and average net income per respondent per week were W51, 621.17, W57, 459.00 and W5, 837.80 respectively. More over, the net return pe1· naira invested was found to be W0.20. Lastly, the study reveals that the major constraints to sm·ali~ scale eggs retailing in the area were eggs breakages and storage related prnblelii.s (100.00% each). Though the enterprise is profitable, there is need to safeguard and protect eggs during storages and while on transits