The study investigated the relationship between delivery performance and sales turnover of food and beverage exporting Small and Medium Enterprises (SMEs) firms in South-South, Nigeria. The study adopted descriptive survey research design, with the questionnaire as the instrument for primary data collection from a population 160 firms involved in exporting food and beverages. A copy of the questionnaire was administered to the sample made up of managers and owners of the firms. The questionnaire was validated by experts while the reliability test result using Cronbach Alpha produced a value of 0.913. Both descriptive and inferential statistical tools were employed to analyze the data with SPSS (version 21.0).&n...
The study investigated the relationship between brand quality positioning strategy and sales perform...
This study focused on Customer Relationship Management (CRM) and Marketing Performance (MP), with a ...
Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs...
The study investigated the relationship between packaging and sales performance of food and beverage...
The study investigated the relationship between value creation strategy and sales performance of foo...
The study investigated the relationship between price competitiveness and sales performance of food ...
The study investigated the relationship between value creation strategy and sales performance of foo...
The study investigated the relationship between brand quality positioning strategy and sales perform...
The purpose of the current study was to investigate the determinants of small and medium manu-factur...
The strategy of competition in the Nigerian flour industry has changed in recent times. In the main,...
The extent to which small and medium size enterprises (SME's) are engaged in marketing their product...
This study x-raysthe performance of the sales force in selected brewing firms in Nigeria. With empha...
This paper discusses the export behaviour of firms from Nigeria against the backdrop of the aggregat...
This study examined the impact of systematic performance evaluation on performance improvement among...
Understanding how personal selling and sales promotional strategy impact on the market performance a...
The study investigated the relationship between brand quality positioning strategy and sales perform...
This study focused on Customer Relationship Management (CRM) and Marketing Performance (MP), with a ...
Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs...
The study investigated the relationship between packaging and sales performance of food and beverage...
The study investigated the relationship between value creation strategy and sales performance of foo...
The study investigated the relationship between price competitiveness and sales performance of food ...
The study investigated the relationship between value creation strategy and sales performance of foo...
The study investigated the relationship between brand quality positioning strategy and sales perform...
The purpose of the current study was to investigate the determinants of small and medium manu-factur...
The strategy of competition in the Nigerian flour industry has changed in recent times. In the main,...
The extent to which small and medium size enterprises (SME's) are engaged in marketing their product...
This study x-raysthe performance of the sales force in selected brewing firms in Nigeria. With empha...
This paper discusses the export behaviour of firms from Nigeria against the backdrop of the aggregat...
This study examined the impact of systematic performance evaluation on performance improvement among...
Understanding how personal selling and sales promotional strategy impact on the market performance a...
The study investigated the relationship between brand quality positioning strategy and sales perform...
This study focused on Customer Relationship Management (CRM) and Marketing Performance (MP), with a ...
Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs...