Pemanfaatan Pengunaan E-Commerce Shopee Sebagai Media Promosi Online (Studi Kasus Sambel Cumiku Purwodadi)

This study aims to discuss the use of Shopee E-commerce carried out by Sambel Cumiku Purwodadi sellers and find out the reasons why sellers choose Shopee E-commerce over other E-commerce. This research uses qualitative methods using a case study approach. To answer the two research objectives, the data collection techniques used in this study were interviews and observations, using data analysis patterns: data reduction, data presentation (data display) and verification. This research found the use of Shopee e-commerce carried out by Sambel Cumiku Purwodadi, namely by maximizing the use of features that include COD, product reviews (product reviews), free shipping vouchers, photos / videos. Sambel Cumiku Purwodadi also supports the use of Shopee E-commerce by improving the quality of service which includes: punctuality of delivery, Honesty in providing information, providing compensation and communication in polite and friendly language. This research also found the reason why Sambel Cumiku sellers choose to use Shopee E-commerce instead of other E-commerce is because they consider the benefits obtained by Sambel Cumiku Purwodadi as sellers and buyers. The advantages obtained by sellers include: ease of use factor, various Shopee E-commerce features, market globalization and even business opportunities. While the advantages obtained by buyers include: more practical and time-saving, various payment methods and various promotion