Parental Attitude and Parental Intervention Strategies on Digital Media Usage Among Young Children

Technology-focused parenting has evolved to provide a constantly updated digital experience for the new digital populations while parents mitigate the risks of digital media exposure in this modern society. This study explores parental attitude on the impact of digital media and their respective parental intervention strategies. There were five parents recruited through purposive sampling technique and they participated in in-depth interview. Parents generally hold positive attitude towards digital media. They apply different parental strategies for children's media activities and its contents. This study addressed relationships pertinent to current parental strategies, media and child's factors. Considerable possibilities and patterns to nurture young children with digital media has been elucidated through uncovering parents' perspectives and challenges