The public perceives a certification by the Marine Stewardship Council (MSC) to mean an environmentally friendly fishery, not one characterized by the \u201cdearth of key data\u201d. Significant data deficiencies lead to conclude that an eco-friendly label for the fishery of Ross Sea Antarctic toothfish (Dissostichus mawsoni) is scientifically indefensible. Credible life history data are missing: spawning areas, eggs, and larvae have never been found, spawning intervals are unknown, and most density-dependent aspects of ecological relationships are undetermined. Stock assessment is problematic because severe Antarctic pack ice conditions for more than 9 months a year prevent scientists from effectively using standard models, which require r...