PENGARUH PROMOSI PENJUALAN DAN E-SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA PENGGUNA APLIKASI OVO DI KOTA PALEMBANG

The purpose of this study to determine prove sales promotion variables and e-service quality have a significant effect on consumer satisfaction on the user application of OVO in Palembang City. This type of research uses a quantitative approach through survey method. The population in this study were consumers who have used the application of OVO in Palembang City with the number of samples of 100 respondents and sampling technique used is purposive sampling method. Data analysis technique used is test of t test hypothesis. The results showed that (1) sales promotion has a significant effect on consumer satisfaction. (2) e-service quality has a significant effect on consumer satisfaction. Keywords: Sales Promotion, E-Service Quality, Consumer Satisfaction