Consumer Attitudes as Part of Lifestyle in the COVID-19 Emergency

The pandemic brought significant changes to the functioning of society. This article examines the opinion of consumers in south-eastern Poland on lifestyle elements such as shopping preferences, physical activity, holiday preferences and others, against the background of the COVID-19 situation. The aim of this study was to identify the relationship between selected components included in the lifestyle of society in the context of the COVID-19 emergency situation. The research was conducted from 9 November 2020 to 17 January 2021. In order to identify the respondents’ attitudes and their perception of the issues discussed in this study, a questionnaire was created containing a number of theses formulations assessed by the respondents in terms of compliance with their beliefs. The evaluation was carried out using a seven-point bipolar Likert scale with a neutral value. The study was not probabilistic, therefore the inference applies only to the studied group. A total of 737 questionnaires meeting the research assumptions were collected. The form was used to identify ecological attitudes, shopping behavior, food preferences, physical activity and tourist preferences in the COVID-19 situation in which the research was conducted. Also identified were holiday destinations in 2019 and 2020, preferred diet type, and socio-demographic background: sex, age, place of residence and approximate per capita income. The research revealed that the purchasing behavior of the respondents was a predictor of their physical activity and tourist preferences. Studies have also shown that the food preferences of the respondents are an important part of their balanced lifestyle and depend on the sex of the person. The respondents preferred an active lifestyle as a form of pro-health activity when living in the situation of COVID-19. During the COVID-19 pandemic, respondents’ interest in domestic tourism also increased