This paper presents the output of the MC 4.0 INTERREG project devoted to enhancing Mass Customization 4.0 (MC 4.0) competencies in Small and Medium Enterprises (SMEs). It reports the results of four focus groups made with managers, entrepreneurs, and various experts. The results show many MC-related issues that the current economic context and new technological opportunities bring to the attention of practitioners, academics, and policymakers
Even though much insights has been gained by academic research on mass customization (MC), companies...
This paper serves as an extended editorial for this inaugural issue of the International Journal of ...
The MCPC 2014 is a multi‐track conference featuring a combination of high profile keynotes with expe...
With the emergence of the fourth industrial revolution, market globalization, and growing customer d...
The present research aims at developing a framework to support MC companies in understanding differe...
Nowadays mass customization(MC) is a strategy pursued by many firms in order to achieve a sustainabl...
Mass customization (MC), an organization’s ability to provide customized products and services that ...
Industry 4.0 (I4.0) increases flexibility of production processes to fabricate products with a level...
Mass customization (MC) emerged as a new paradigm that shifted from mass production. It achieves bot...
This paper summarizes the common elements of mass customization (MC). It argues that MC should be vi...
Small, entrepreneurial businesses must be able to successfully compete with both large, well-establ...
Nowadays mass customization (MC) is a strate gy pursued by many firms in order to achieve a sustaina...
This paper is a literature review of the application of mass customization (MC) in businesses. We id...
Mass Customization (MC) had its beginnings in 80's and 90's. Today, Mass Customization has became a ...
The increasing demand towards products and services that perfectly matches the customer needs is evi...
Even though much insights has been gained by academic research on mass customization (MC), companies...
This paper serves as an extended editorial for this inaugural issue of the International Journal of ...
The MCPC 2014 is a multi‐track conference featuring a combination of high profile keynotes with expe...
With the emergence of the fourth industrial revolution, market globalization, and growing customer d...
The present research aims at developing a framework to support MC companies in understanding differe...
Nowadays mass customization(MC) is a strategy pursued by many firms in order to achieve a sustainabl...
Mass customization (MC), an organization’s ability to provide customized products and services that ...
Industry 4.0 (I4.0) increases flexibility of production processes to fabricate products with a level...
Mass customization (MC) emerged as a new paradigm that shifted from mass production. It achieves bot...
This paper summarizes the common elements of mass customization (MC). It argues that MC should be vi...
Small, entrepreneurial businesses must be able to successfully compete with both large, well-establ...
Nowadays mass customization (MC) is a strate gy pursued by many firms in order to achieve a sustaina...
This paper is a literature review of the application of mass customization (MC) in businesses. We id...
Mass Customization (MC) had its beginnings in 80's and 90's. Today, Mass Customization has became a ...
The increasing demand towards products and services that perfectly matches the customer needs is evi...
Even though much insights has been gained by academic research on mass customization (MC), companies...
This paper serves as an extended editorial for this inaugural issue of the International Journal of ...
The MCPC 2014 is a multi‐track conference featuring a combination of high profile keynotes with expe...