Product configuration in SMEs: Go digital?

It is widely known that several manufacturing small and medium enterprises (SMEs) do customize the products they offer, being this a way to get their place in the market competition. There are examples of successful applications of product configurators in SMEs, even in quite small ones. However, we do not know the extent of the presence, in SMEs, of the various product configuration activities or the intensity of their digitalization. The present study provides further insights into product configuration activities in SMEs by studying a sample of Italian SMEs. It emerges that configuration activities are frequently present in manufacturing SMEs and that there is high potential for their digitalization