Interactive shops: how the customer can deal with them both from inside and outside

We present here a proof-of-concept of an integrated system for enhancing the shopping experience in a shoes’ shop. The system uses two modules: (i) one internal to the shop using an interactive totem; (ii) one external to the shop based on the customer’s mobile device and the interactive external shop surface. We describe the technical architecture of the two modules and two different scenarios of the user experience