Are social commerce websites capable of increasing the Town Centre value?

The purpose of this paper is to analyse the perception that people (citizens, tourists and investors) have regarding Town Centre revitalization problems. In order to understand, on one hand, whether the Town Centre value can be enhanced through the adoption of Social Commerce websites, and, on the other, to comprehend if such activities can help the development of urban centres. Nowadays, the development of activities and initiatives (Otsuka & Reeve 2007) seeking to improve the image and attractiveness of Town Centres is becoming essential for Town Centre Management (McAteer & Stephens 2011). Analysing people’s perception in reference to Social Commerce websites helps us to understand if these can represent a viable alternative to the urban planning of trade and to its regeneration