Add to ORKGWe study how the perceived crowdedness of the environment affects WOM sharing. We show that crowded places trigger feelings of lack of control which make consumers more likely to engage in WOM in order to restore control. This finding has relevant implications for real-time sharing on social media
Word of mouth (WOM) – or information shared among consumers themselves – has long been regarded as o...
Feeling crowded in a shopping environment can decrease consumers’ evaluations of a product or servic...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...
We study how the perceived crowdedness of the environment affects WOM sharing. We show that crowded ...
Word-of-mouth (WOM) communications have a great importance for brands’ marketing success and sales....
Real-time information sharing on social media is very common, and consumers often share information ...
This research investigates whether a contextual factor – social density, defined as the number of pe...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...
This is the published version. Copyright 2013 by American Marketing Association.Does the mere crowde...
In a modern society with high population density, consumers usually face crowded consumption environ...
Word of mouth (WOM) – or information shared among consumers themselves – has long been regarded as o...
Feeling crowded in a shopping environment can decrease consumers’ evaluations of a product or servic...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...
We study how the perceived crowdedness of the environment affects WOM sharing. We show that crowded ...
Word-of-mouth (WOM) communications have a great importance for brands’ marketing success and sales....
Real-time information sharing on social media is very common, and consumers often share information ...
This research investigates whether a contextual factor – social density, defined as the number of pe...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...
This is the published version. Copyright 2013 by American Marketing Association.Does the mere crowde...
In a modern society with high population density, consumers usually face crowded consumption environ...
Word of mouth (WOM) – or information shared among consumers themselves – has long been regarded as o...
Feeling crowded in a shopping environment can decrease consumers’ evaluations of a product or servic...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...