Add to ORKGThree experiments show that the closer consumers feel to a message recipient, the greater the likelihood that they will share negative relative to positive word-of-mouth. We attribute this effect to high vs. low interpersonal closeness activating low vs. high construal level and subsequently affecting information sharing
This research investigates whether a contextual factor – social density, defined as the number of pe...
Previous research has consistently found an effect of the valence (positive vs. negative) of electro...
Past research on word-of-mouth has presented inconsistent evidence as to whether consumers are more ...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...
We examine how interpersonal closeness (IC) \u2013 the perceived psychological proximity between a s...
1999-09This paper investigates what type of information is likely to be transmitted in word-of-mouth...
We focus on how audience expertise shapes WOM valence, showing that individuals are more likely to s...
This research investigates whether a contextual factor – social density, defined as the number of pe...
Previous research has consistently found an effect of the valence (positive vs. negative) of electro...
Past research on word-of-mouth has presented inconsistent evidence as to whether consumers are more ...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...
Three experiments show that the closer consumers feel to a message recipient, the greater the likeli...
We examine how interpersonal closeness (IC) \u2013 the perceived psychological proximity between a s...
1999-09This paper investigates what type of information is likely to be transmitted in word-of-mouth...
We focus on how audience expertise shapes WOM valence, showing that individuals are more likely to s...
This research investigates whether a contextual factor – social density, defined as the number of pe...
Previous research has consistently found an effect of the valence (positive vs. negative) of electro...
Past research on word-of-mouth has presented inconsistent evidence as to whether consumers are more ...