Italian Families On Vacation: A Quantitative Analysis Of Holiday Experiences

In last decades, the rapid expansion of the tourism sector and the major differentiation of the tourism products have stimulated several studies in segmentation of tourism markets, but the applications of those techniques frequently focus on single consumers, while often the real "buyer" is the family. In this paper, we detect the profiles of Italian families compared to their travel choices; for the analysis, a sample of around 14,000 Italian families, from the National Institute of Statistics survey "Trips and Holidays,” is used. The main goal of this paper is to investigate holiday strategies of Italian families in connection with recent changes in family structure, in order to individuate different profiles and different customs in travel patterns.In last decades, the rapid expansion of the tourism sector and the major differentiation of the tourism products have stimulated several studies in segmentation of tourism markets, but the applications of those techniques frequently focus on single consumers, while often the real "buyer" is the family. In this paper, we detect the profiles of Italian families compared to their travel choices; for the analysis, a sample of around 14,000 Italian families, from the National Institute of Statistics survey "Trips and Holidays,” is used. The main goal of this paper is to investigate holiday strategies of Italian families in connection with recent changes in family structure, in order to individuate different profiles and different customs in travel patterns