Add to ORKGThe purchase of luxury counterfeits online has developed into a serious challenge for managers protecting their brands. Despite increasing research on the demand side of fakes, countermeasures in the digital world are still largely unexplored. Using an exploratory qualitative approach, this paper aims at understanding how companies can fight online fakes; furthermore, it highlights current anti-counterfeiting actions, to date seldom used, that target consumers, in order to transform them from accomplices or unawares into active brand advocates in the fight against fakes
The advent of e-commerce marketplaces such as Alibaba and Amazon in the new millennium has led to th...
The counterfeiting industry continues to grow worldwide, valued today at $461 billion according to t...
Counterfeiting causes hundreds of billions dollars of losses around the world every year. Due to ...
In the past few decades, luxury brand counterfeiting has grown significantly worldwide, and this gro...
The demand for counterfeit products is a constant headache to brand manufacturers. In this paper, we...
This paper looks into why consumers choose to purchase counterfeits online and if and how this affec...
Counterfeiters beware! This chapter offers managers of luxury firms the hands-on guide for the const...
Canal Street in New York City, notorious for the exchange of counterfeit goods, lies at the top of t...
The Internet has revolutionized the way consumers shop: available 24/7 from any location worldwide t...
Everything that can be produced can be counterfeited right from a soap to something of paramount val...
This study proposes a qualitative exploratory analysis on counterfeiting from the legitimate firms’ ...
Product counterfeiting is a form of consumer fraud: a product is sold, purporting to be something th...
We study how luxury brands can use product line expansion as a strategy when facing a threat from th...
Counterfeit goods are perceived to be a substantial threat to various industries, especially those i...
This article addresses the relationship between technology and counterfeiting in the fashion industr...
The advent of e-commerce marketplaces such as Alibaba and Amazon in the new millennium has led to th...
The counterfeiting industry continues to grow worldwide, valued today at $461 billion according to t...
Counterfeiting causes hundreds of billions dollars of losses around the world every year. Due to ...
In the past few decades, luxury brand counterfeiting has grown significantly worldwide, and this gro...
The demand for counterfeit products is a constant headache to brand manufacturers. In this paper, we...
This paper looks into why consumers choose to purchase counterfeits online and if and how this affec...
Counterfeiters beware! This chapter offers managers of luxury firms the hands-on guide for the const...
Canal Street in New York City, notorious for the exchange of counterfeit goods, lies at the top of t...
The Internet has revolutionized the way consumers shop: available 24/7 from any location worldwide t...
Everything that can be produced can be counterfeited right from a soap to something of paramount val...
This study proposes a qualitative exploratory analysis on counterfeiting from the legitimate firms’ ...
Product counterfeiting is a form of consumer fraud: a product is sold, purporting to be something th...
We study how luxury brands can use product line expansion as a strategy when facing a threat from th...
Counterfeit goods are perceived to be a substantial threat to various industries, especially those i...
This article addresses the relationship between technology and counterfeiting in the fashion industr...
The advent of e-commerce marketplaces such as Alibaba and Amazon in the new millennium has led to th...
The counterfeiting industry continues to grow worldwide, valued today at $461 billion according to t...
Counterfeiting causes hundreds of billions dollars of losses around the world every year. Due to ...