ENVIRONMENTAL RESPONSIBILITY AND MARKETING SUCCESS OF OIL AND GAS INDUSTRY IN SOUTH SOUTH, NIGERIA

This paper examined the relationship between environmental responsibility and marketing success in oil and gas industry in South South, Nigeria. The study adopted quasi-experimental research design. 301 copies of questionnaire distributed and 283 were valid. The Spearman Rank Order Correlation Coefficientwas used with the aid of Statistical Package for Social Sciences (SPSS version 23.0), discriminant validity (AVE) and Cronbach Alpha verified the internal consistency and validity status and the results were positive. The findings of the study showed that ER significantly related with marketing success in oil and gas industry, thus enhancing profitability, market share and sales volume. Based on the findings, the study, recommends that, Government should also play its part in encouraging in development and production of environmental friendly and efficient products.Oil and gas firms should invest and develop more on eco-practices, in order to have a bigger impact on the market, and emerge as being environmentally conscious organization and giving more attention to environmentally conscious customers who take an active role in protecting it