Cultural shifting on agricultural Subak Abian in Jembrana Regency

The paper aims at discussing the shift in agricultural culture. Most Balinese people live in the agricultural sector. They have a variety of traditional knowledge and technology called rural knowledge. Knowledge and technology were used as a foundation by the community in carrying out various activities, including agricultural activities. For example, knowledge of ala-ayuning dewasa to start work in the fields. However, the implementation of the green revolution program by the New Order government, to ensure food availability for 111.8 million residents, from 1969-1974, shifted much of local wisdom value. This study used a qualitative analysis method with an interpretive approach. The results showed several factors that were causing the shift in agricultural culture in Subak Abian, Jembrana Regency, for example, modernism, ideological factors, Dutch colonialism influence, economic development orientation, science, and technology. The shifting process of agricultural culture tends to start from changes in aspects of material infrastructure, then affect of social structure, and ultimately also influence the ideological superstructure aspects. The implications of this shift are seen in social, economic, religious life, and community kinship system