Factor affecting Vietnamese people's intention to use E-Wallet. Case company: MOMO Vietnam

E-wallets flourish in the Vietnamese e-payment market, which is highly digitized and has a sizable customer base. To gain market share, banks and new competitors are fierce competitors for e-wallet providers. The study aimed to examine the factors influencing Vietnamese customers' intentions to use the MOMO e-wallet. The sample size consists of 138 MOMO e-wallet users. The study was carried out using the quantitative research method. The conceptual research framework is the theoretical model based on the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology on mobile wallet technology. In addition, the model consists of two external elements, which are mobility and convenience. The hypotheses are formed to evaluate the impact of the factors. Five elements, including perceived usefulness (PU), perceived ease of use (PEU), social influence (SI), mobility (MOB), and convenience (CON), impact a consumer's intention to utilize MOMO electronic payment, as shown by the study's results. In order to better fulfill customers' demands and accelerate the growth of the electronic payment sector in Vietnam, practical implications and recommendations for the MOMO e-wallet have been examined. From the result, the researcher gives recommendations for intermediary payment service providers and regulators to further promote the trend of digital payment in Vietnam in the context of industry 4.0