Roadmap to Digital Transformation

Today, digital transformation is everywhere. The digital opportunities are evolving faster than the pace of transformation in the organizations. To leverage these opportunities quicker and to overcome the possible challenges faster than the competitors, a growing number of organizations across different industries have systematically started to enhance their culture, operations, and capabilities for the workforce of the future. This phenomenon is called acceleration of digital transformation. This thesis focuses on determining clear path to the acceleration of digital transformation for the case company Huld Ltd by creating a roadmap that can be part of its growth strategy. This study utilizes the Applied action research along with qualitative research method, gathering qualitative data via questionnaires, interviews, publications, and other online channels analysis to find the best-fit solution to overcome the organization business challenges and reach its digital ambition. By assessing the current state of the existing digital transformation maturity of the case company, the study synthesizes the key areas to focus on in its digital transformation journey. A far more effective way for achieving better business outcomes is looking at the best practices the leaders as Accenture, Boston Consulting Group (BCG) and McKinsey operate in accelerating digital transformation across their organization and to introduce their ways of working into the case company. As the outcome, this study suggests clear and effective ways to overcome the barriers on the path to digital acceleration when building a digital transformation roadmap. The roadmap defines three major elements needed to reach the digital transformation acceleration: implementing a systematic approach in decision making, building digital capabilities for the workforce of the future, and creating an agile culture and a new way of working. By doing these, the case company can better deliver relevant business outcomes to customers with fast payback and enhance employee performance