Recommendations for the social media promotion of hotel spa services

Most hotels do not pay due attention to the promotion of spa services. Because of this, many potentially interested customers do not know information about them. Thus, due to insufficient promotion of these services, hotels lose money that they could earn. This study is aimed at studying the impact of social networks on the promotion of spa services. This research will be practically useful for spa owners and spa hotel owners, because in the course of work recommendations, ideas and various materials will be created to simplify the promotion of spa services. At first, the theory of marketing in social networks was deeply studied. And they also revealed in more detail, from a theoretical point of view, the impact of spa services on the hotel business and examined the methods of promoting spa services. This served as a basis for further research. When writing the dissertation, a systematic approach to the consideration of the problem as a whole, methods of collecting and analysing information, statistical methods and computer technologies were used. Since the practical purpose of the study is to create effective recommendations, a questionnaire was created in order to achieve the desired result. The main purpose of which is to find out through which channels young people find information about spa services. It was revealed that every participant of the survey aged from 18 to 35 years uses social networks. Instagram and TikTok took the leading positions for finding information about the spa. Therefore, recommendations for the promotion of spa services were created in these social networks according to their algorithms and rules. Among other things, the analysis of social network data was carried out, which showed their advantages and disadvantages, which were also taken into account in the implementation of the recommendations. As a result, effective recommendations were developed about the design, content filling and promotion of spa service profiles in Instagram and TikTok. The effectiveness of these recommendations is determined by their low cost in terms of finance. At the moment, promotion in these social networks is possible organically without investing funds. This will help companies reduce marketing costs and direct funds to more uninhabited places. Also, using recommendations from work, increase the brand awareness of the hotel as a whole will be improved and the demand for spa services in the hotel will be increased, which ultimately leads to more profits. This profit is the main goal of any business, so these recommendations are practically applicable and are recommended for use in various hotels that have spa services