Instagram Content and Marketing Development

This project-based thesis focuses on the content of Instagram account for Restaurant Merimesta in Pori and its marketing development. This thesis project's goal was to generate visual content, a content plan, and a marketing strategy for Merimesta's Instagram account. The goal was to make the Merimesta Instagram account user-friendly by providing credible and easily accessible information. The major goals were to produce Instagram content and use that marketing to advertise Merimesta services, present the image of the restaurant, and raise account activity and follower count. Starting with gastronomy tourism destination and moving on to social marketing tactics and how they may be used on the Instagram platform, the theoretical portion of the presentation was given. The theoretical portion involved a thorough examination of social media marketing tactics and potential tool utilization analysis. As a result, social media marketing was thoroughly researched for use in restaurants. Along with it, data on the growth of Instagram marketing and content was obtained. Finally, the project implementation included the entirety of the theoretical component. The Merimesta content and marketing prospects were examined in the empirical part. As a result, two major areas on which to concentrate while developing content and marketing for an Instagram account were identified. On the basis of that, the development strategy that was put into practice during a three-month period was created. The quantifiable outcomes of the project were analyzed, and suggestions for further improvement were made. The findings of the project concluded that users should focus more on social media sites, find their own niches, and plan their posting schedules. The Instagram account for a restaurant should offer a welcoming tone, accurate information, and high-quality visuals