Market Concentration, Diversification and Firm’s Performance in the Case of Indian Chemical Industry

This study investigates the effects of market concentration and diversification on firms' performance in the case of the Indian chemical industry. The findings indicate a positive relationship between market concentration and performance measured in terms productivity and profitability. However, firm diversification shows a negative impact on a firm's productivity and but positive impact on its profitability. The study also reveals that market concentration outperformed in comparison to the diversification strategy for the Indian chemical industry