Exploring the behavioral sprouts of smart home farming

In times of climate change and growing urbanization, the way food is produced and consumed also changes. Meanwhile, digitization is transforming farming practices, which also applies to the domestic growing of crops. More and more so-called smart home farms (SHF) are finding their way into private households. This paper conceptualizes the unique nature of enabled smart services and their underlying technology. Following an inductive interpretive approach, this study explores the antecedents of smart home farming practices. Our sample consists of eleven actual smart home farmers. We found six constructs to be of salient importance: expected outcomes related to harvesting, positive feelings, and sustainability; a combination of one's affinity for green and novel technologies; and the smartness and visibility of the enabled services. In the outlook, we present some preliminary thoughts for testing our qualitative findings