New Forms of Employment and Their Impact on Working Conditions in Digital Age in Serbia - A Case Study of Car: Go

Digitalization has created significant changes in the work environment. These changes have redefined the business landscape and its boundaries, thereby creating new forms of work. The most important new forms of employment are crowd employment and work on-demand via apps. These changes require the active involvement of various social actors to ensure the minimum protection of labour rights. This raises the important question: Can the social mobilization of these workers protect their rights? To answer this question, we will define different terms and use various indicators. We will also use the case study of ‘Car: Go’ to explain the impact of digitalization on labour rights. In conclusion, collective action by workers is necessary in order to change regulations and ensure the protection of their rights