International Publicity Translation of Tourism Culture in Central China from the Perspective of Skopos Theory

International publicity translation is a key approach to realize the information dissemination of tourism culture, which conforms to the language and cultural practice of target language users from the perspective of Skopos theory. This paper analyses the similarities and differences in terms of language option, information structure, and linguistic features between the two tourism websites. The comparative results reveal that international publicity translation of tourism culture corresponds to the principles of Skopos theory in terms of information expression styles and linguistic features. This paper argues that the intended purposes of target readers should be satisfied to eliminate language and culture barriers for the function realization of information exchange in the practice of international publicity translation of tourism culture in Central China