Visualise marketing solutions using infographics

Given the growing requirements of data visualisation, evidenced-based decisions and data driven decision making from the industry, this infographics-based learning activity is bound to develop students’ competencies in presenting critical information in a visually attractive and convincing manner, synthesising diverse range of critical information to facilitate data driven decision making and designing an overall operational dashboard for executive decision making. Using infographics, the students not only develop creative digital presentation skills but also, they enhance deeper cognitive, integrative and critical evaluation skills