Pengaruh Transparansi, Kepercayaan, Religiusitas Dan Kemudahan Penggunaan Terhadap Keputusan Generasi Milenial Berdonasi Secara Online Pada Platform Crowdfunding Kitabisa.com (Studi Kasus Generasi Milenial Di Kota Pekanbaru)

This study aims to determine and identify the influence of transparency, trust, religiosity and ease of use on the decision of the Millennial Generation to Donate Online on the Kitabisa.com Crowdfunding Platform. The sample in this study amounted to 75 people with the sampling method using purposive non probability sampling. The data analysis method was carried out in a descriptive quantitative manner with multiple linear regression analysis tools. The results showed that transparency, trustworthiness, religiosity, ease of use had a positive and significant influence on the decision of the millennial generation to donate online on the Kitabisa.com crowdfunding platform