Pengaruh Customer Experience Terhadap Repurchase Intention Konsumen Pada Produk Kecantikan Oriflame PT. Orindo Alam Ayu Pekanbaru

This research was conducted to determine and analyze the effect of customer experience on consumer repurchase intention of Oriflame Beauty Products PT. Orindo Alam Ayu Pekanbaru. This research was conducted with a quantitative descriptive method using primary data and secondary data obtained through interviews or interviews and research questionnaires. Respondents taken were 100 visitors as the research sample. From the research, it is known that from the research it is known that customer experience has a significant effect on consumer repurchase intention at PT. Orindo Alam Ayu Pekanbaru. Customer experience at PT. Orindo Alam Ayu Pekanbaru in the agreed category. This indicates that by purchasing products, consumers get a good visiting experience so that consumers will return to visit because of visiting experiences that provide satisfaction to these consumers. Repurchase intention of consumers at PT. Orindo Alam Ayu Pekanbaru is in the strongly agree category. This indicates that with the various kinds of beauty products provided, consumers will be attracted to come back