Analisis Perilaku Konsumen Terhadap Keputusan Pembelian Produk Sepeda Motor Bekas Pada CV. Bagus Motor Di Kubang Raya

This study purpose to determine and analyze consumer behavior and purchasing decisions for used motorcycle products at CV. Bagus Motor in Kubang Raya. The analysis in this research is descriptive and quantitative analysis. The sampling technique used accidental sampling technique with a sample size of 100 people. The data used in this study are primary and secondary data. Data collection techniques using in this study using a questionnaire and documentation. The data analysis technique used is data quality test, regression test and hypothesis test. The results in this study indicate that the variable consumer behavior in purchasing a used motorbike is due to the perspective of buying, which means that the used motorbike does not always look bad and has no different value from a new motorbike. Everyone certainly has their own views in buying this used motorbike, such as affordability, easy access (unconditional), ease of transactions to repair of the used motorbike