Pengaruh Promosi Terhadap Pengambilan Keputusan Siswa Dalam Memilih Perguruan Tinggi Swasta Universitas Islam Riau Di SMA Kecamatan Singingi

The purpose of the research is to know the effect of promotion on student decision making in choosing private universities riau islamic university in SMA Kecamatan Singingi. It is a descriptive research with quantitative aproach. The population of this research the third grade os senior high school students who is in social program in Singingi regency on 2019/2020 of academic year. The amount of students is about 117 students. The students are from SMA Negeri 1 Singingi and SMA Negeri 2 Singingi. The researcher use questionare and observation as the instrument of the research. The result of the research shows the significantknow the effect of promotion on student decision making in choosing privateuniversities riau islamic university in SMA Kecamatan Singingii which in number it is about 86,2%