Analisis Bauran Pemasaran Rumah Makan Pagaruyuang 125 Di Kota Duri

The purpose of this study was to determine the Marketing Mix Analysis carried out by the Pagaruyuang Restaurant which included: product, price, place, and promotion. And to find out consumer responses to the Marketing Mix Analysis of Pagaruyuang Restaurant in the city of Duri. This research uses descriptive analysis. The population of this research is the consumers of the Pagaruyuang restaurant as many as 12,440 people using the incidental sampling side-taking technique, with a sample size of 100 people. Data collected using the method of observation and questionnaires. Based on this analysis technique, the researcher can conclude that the Pagaruyuang Restaurant Marketing Mix Analysis which consists of product, price, place and promotion it has been going well, as for the highest score of this research is 1217 product indicators, and the lowest score is 923 promotion indicators