SALES ENHANCEMENT IN AGRICULTURE INDUSTRIES USING MOBILE APPLICATION

Mobile application development is one of the fastest emerging in modern digital technology, where agriculture industries are not exception. Current existing business model which business-to business (B2B) for farmers to sell their agriculture products are seems limited only to middlemen such retailers. With the breakout of pandemic COVID-19 and lockdown order for all sectors in our country, these had directly cut the tied between farmers and middlemen. As farmers had no direct linkage on business-to-consumer (B2C) relation with end-consumers, dumping excess agriculture products is the only option without need to adhere with the additional costs. In this project document, the author will further explain the impact of e�commerce mobile application technology in agriculture industry, how the business-to�consumer (B2C) model will able to be a long-term solution to minimize the dumping excess products action, also shows the comparison between the existing e-commerce mobile apps, and together with the ability and challenges in implementing the mobile application in enhancing sales for farmers