THE DEVELOPMENT OF A STORYTELLING FRAMEWORK TO SUPPORT KNOWLEDGE MANAGEMENT PROCESSES

In knowledge management (KM), storytelling is used primarily as a tool to capture and transfer knowledge that has tacit qualities. Knowledge with tacit qualities is best represented through storytelling. However, the idea of using storytelling in KM settings is less understood by organizations. Numerous academic and non-academic literatures have been published in the area of storytelling and knowledge management. From the literature survey that has been conducted, a gap in the area of storytelling and knowledge has been identified. From the literature survey, there seems to be a lack of studies conducted on a framework that integrates the storytelling elements (i.e structure, components and attributes) and construction process with knowledge management elements namely the perception and issues that surrounds the use of storytelling as a KM tool in the organization