There is currently a good deal of attention being focused on artificial intelligence, broadly speaking, and deep learning, specifically. The attention is warranted, as these technologies are predicted to affect our collective lives in innumerable ways even beyond their already expansive social reach. There is much to consider regarding the benefits and potential harms of AI. And of course there are the apocalyptic musings about super-intelligent machines running amok, bringing science fiction scenarios uncomfortably close to anticipated reality. But productively engaging in discussions about the ethical and social implications of AI, and about which sorts of futures it is reasonable to anticipate, requires clarity about certain key concepts...