The Influence of Interior Design, Service Quality and Food Quality towards Customer Satisfaction and its Impact on Revisit Intention (Empirical Study on Café and Restaurants in Pontianak)

ABSTRACTThis research’s topic is whether the interior design, service quality and food quality has any impacts on the customer satisfaction which then will influence the revisit intention. The research site is in Pontianak, which specifically in 3 café and restaurants (Nate by WV; No. 3 Café Arts and Lounge; and Botani Café and Resto). The sample of this research is 100 customers that has visited those places. The method to analyse the data is Structural Equation Model (SEM). According to the statistical result, the interior design (X1) doesn’t have significant impact on the customer satisfaction (Z), the service quality (X2) doesn’t have significant impact on the customer satisfaction (Z), the food quality (X3) has significant impact on the customer satisfaction (Z), the interior design (X1) doesn’t have significant impact on the revisit intention (Y), the service quality (X2) doesn’t have significant impact on the revisit intention (Y), the food quality (X3) have impact on the revisit intention (Y), the customer satisfaction (Z) have impact on the revisit intention (Y).Keywords: Interior Design, Service Quality, Food Quality, Customer Satisfaction, Revisit IntentionREFERENCESAbdullah, D., Hamir, N., Nor, N. M., Krishnaswamy, J., & Rostum, A. M. M. (2018). Food quality, service quality, price fairness and restaurant re-patronage intention: The mediating role of customer satisfaction. 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