Recommender systems are widely used in online platforms for easy exploration of personalized content. The best available recommendation algorithms are based on using the observed preference information among collaborating entities. A significant challenge in recommender system continues to be item cold-start recommendation: how to effectively recommend items with no observed or past preference information. Here we propose a two-stage algorithm based on soft clustering to provide an efficient solution to this problem. The crux of our approach lies in representing the items as soft-cluster embeddings in the space spanned by the side-information associated with the items. Though many item embedding approaches have been proposed for item cold-s...