Add to ORKGThe article considers the functional features of the language game in the texts of advertising in English on the case of advertising slogans of product brands. The relevance of the current research lies in the fact that the language game contributes to the maximum impact on the consumer as its techniques and functions attract attention, convincing the consumer to purchase the product. This paper discusses the techniques of language game and identifies the most frequent
The fact of language game is cammon thing, so the domain of spreading/usage has expanded. Therefore ...
English.Edu, Vol. 10, No. 1, January 2012, p. 47-67This study endeavored to find out the language fu...
This brief volume analyses some well-known English language advertising slogans such as Milk’s gotta...
The article is devoted to the features of advertising language in terms of the English language adve...
The objective of the article is to provide the analysis of language of advertising from linguistic p...
This article explores the impact of linguistic peculiarities, such as puns, metaphors, and slogans, ...
The current article presents an attempt to provide the definition of advertising slogan as no unifor...
The article is considered on the phenomenon of language game in philosophy and linguistics. The basi...
Abstract. The article deals with the notion of manipulation in advertising slogans of fast food rest...
The article describes the peculiarities of translating advertisements. Advertisements perform a very...
This thesis presents a linguistic analysis of on-line advertising in English. A corpus of 150 advert...
This article discusses the most common ways of language games in the headlines of the media. The mai...
Journalists and copywriters use many language games to attract the recipient’s attention nowadays. T...
The given article is devoted to the analysis of the structure of advertising text.The main attention...
The purpose of this research is to investigate the selection and determination of language in advert...
The fact of language game is cammon thing, so the domain of spreading/usage has expanded. Therefore ...
English.Edu, Vol. 10, No. 1, January 2012, p. 47-67This study endeavored to find out the language fu...
This brief volume analyses some well-known English language advertising slogans such as Milk’s gotta...
The article is devoted to the features of advertising language in terms of the English language adve...
The objective of the article is to provide the analysis of language of advertising from linguistic p...
This article explores the impact of linguistic peculiarities, such as puns, metaphors, and slogans, ...
The current article presents an attempt to provide the definition of advertising slogan as no unifor...
The article is considered on the phenomenon of language game in philosophy and linguistics. The basi...
Abstract. The article deals with the notion of manipulation in advertising slogans of fast food rest...
The article describes the peculiarities of translating advertisements. Advertisements perform a very...
This thesis presents a linguistic analysis of on-line advertising in English. A corpus of 150 advert...
This article discusses the most common ways of language games in the headlines of the media. The mai...
Journalists and copywriters use many language games to attract the recipient’s attention nowadays. T...
The given article is devoted to the analysis of the structure of advertising text.The main attention...
The purpose of this research is to investigate the selection and determination of language in advert...
The fact of language game is cammon thing, so the domain of spreading/usage has expanded. Therefore ...
English.Edu, Vol. 10, No. 1, January 2012, p. 47-67This study endeavored to find out the language fu...
This brief volume analyses some well-known English language advertising slogans such as Milk’s gotta...