Analysis of hunting tourism in the Gornja Radgona administrative unit and potential for further development

Diplomsko delo služi v teoretskem delu kot predstavitev lovnega turizma skozi njegov razvoj, oblike, ključne karakteristike in značilnosti, turistične motive posameznikov, ki se zanimajo za tovrstno dejavnost, in destinacije, predvsem na evropski celini, na katerih se izvaja turistični lov. Podrobneje so predstavljeni lovni turizem v Sloveniji, zakonodajna ureditev lovstva, relevantne institucije in nekaj primerov dobrih praks, ki so analizirani skozi 7 osnovnih elementov (P-jev) marketinškega spleta. V drugem, raziskovalnem delu, se diplomsko delo osredotoča na območje štirih občin UE Gornja Radgona in predstavlja ugotovitve intervjujev na temo ponudbe in izvedbe lovnega turizma s predstavniki tamkajšnjih LD in območne zveze ter javnih turističnih zavodov in društev. Prav tako so v delu podani trendi lovnega turizma v Sloveniji in svetu in potenciali za njegov nadaljnji razvoj ob pomoči aktualne Strategije slovenskega turizma 2022-2028 in globalnih smernic, ki spodbujajo mehke, nemnožične in čim bolj trajnostne oblike turizma in nadaljnje mreženje deležnikov, ki zastopajo področje turizma s ciljem, da bi ustvarjali in ponudili celovito ponudbo potencialnim gostom.The thesis serves in the theoretic part as a presentation of hunting tourism through its development, kinds, key characteristics, tourist motives of individuals, interested into these types of activities and destinations with a focus on the European continent, where touristic hunting is conducted. The thesis is a detailed presentation of hunting tourism in Slovenia, laws that govern hunting, relevant institutions, and some good examples, analyzed through the 7 basic elements of a marketing mix. In the second, explorative part, the thesis focuses on the geographical area of the four municipalities, which form the Gornja Radgona Administrative Unit and presents findings from interviews about offer of hunting tourism with representatives of local hunting associations and public tourist associations. The thesis also gives information regarding trends of Slovenian and global hunting tourism trends and potential for its further development with the help of the latest Slovenian Tourism Strategy 2022-28 and global guidelines, which promote soft, non-mass and sustainable types of tourism and further networking of participants, representing tourism with the goal of creating and offering an integral offer to potential guests