Organisation of sports and tourist services in Slovenia

V Sloveniji je turizem že precej dobro razvit, vendar je mogoče opaziti šibkost ponudbe, ki je vezana na ciljne skupine športnikov. V diplomskem delu bomo pripravili program različnih športno-turističnih storitev, ki bi ga bilo mogoče tržiti v slovenskih turističnih agencijah, ki vabijo tuje in domače goste, in tudi s pomočjo Slovenske turistične organizacije. V diplomskem delu bodo predstavljene posamezne storitve, ki bi jih bilo mogoče dodati v slovensko turistično ponudbo, oblikovali pa bomo še program, ki bi privabljal ciljne goste dveh skupin – profesionalne in rekreativne športnike. Program bi trajal deset dni in bi se v večini odvijal na Gorenjskem in Primorskem ter zajemal storitve različnih športov. Program bi bil oblikovan po načelih, s katerimi se Slovenija promovira v tujini. Pod namene diplomskega dela spadajo še raziskava obstoječega trga in ponudbe, oblikovanje proizvodov in storitev v skladu s pričakovanji prihodnjih uporabnikov ter opredelitev konkurenčnih prednosti takega programa.In Slovenia, tourism is already quite well developed, however, the offer which is tied to the target groups of athletes is poor. In the bachelor\u27s thesis, we will prepare a programme of various sports and tourist services, which could be marketed in Slovenian tourist agencies that invite foreign and domestic guests, as well as through the Slovenian Tourist Board. The bachelor\u27s thesis will present individual services that could be added to the Slovenian tourist offer, and we will design a framework programme that would attract two target groups – professional and recreational athletes. The programme would last ten days and would take place throughout Slovenia, covering the services of various sports. The programme is designed according to the principles with which Slovenia is promoted abroad. The purpose of the bachelor\u27s thesis also includes a research of the existing market and offer, the design of products and services in accordance with the expectations of future users, and a definition of the competitive advantages of such a programme