The use of matchmaking platforms among students

V tem diplomskem delu ugotavljamo, kakšna je uporaba platforma za iskanje partnerjev med študenti. V uvodnem delu predstavimo proces odločanja uporabnikov in zaznavanje tveganja, ki je prisotno pri izbiranju. Ugotavljamo, na kakšen način ljudje izbiramo partnerja, kateri dejavniki so pri izbiri pomembni ter ali obstajajo razlike med žensko, ki zbira svojega partnerja, in moškim, ki izbira partnerico. Predstavimo nekatere aplikacije za iskanje partnerjev, ki so uporabnikom na voljo, ter opišemo, kakšen vpliv je imela pandemija koronavirusne bolezni covid-19 na funkcije aplikacij in njihovo uporabo. V empiričnem delu ugotavljamo, kolikšen delež študentov je aplikacije za iskanje partnerjev že uporabilo, iz katerih razlogov in iz katerih razlogov ostali respondenti takšnih aplikacij niso uporabljali. Ugotoviti želimo, katere aplikacije uporabljajo, kako se je njihova uporaba spremenila v času koronavirusne bolezni covid-19 in kakšno mnenje imajo o aplikacijah. Pridobljene podatke obdelamo s statističnimi analizami ter jih predstavimo v obliki tabel in grafikonov. Ugotovimo, da je 47 % respondentov aplikacije za iskanje partnerjev že uporabilo, od tega je aplikacije za iskanje partnerjev uporabil večji delež moških respondentov kot žensk. Najpogostejši razlog za uporabo teh aplikacij je bila želja po resni zvezi, medtem ko je bil najpogostejši razlog za neuporabo, pri tistih, ki teh aplikacij še niso uporabili, dejstvo, da imajo respondenti že partnerja. Med drugim potrdimo tudi to, da je uporaba platform za iskanje partnerjev narastla v času pandemije koronavirusne bolezni covid-19, o čemer pišemo že v teoretičnem delu.In this thesis, we explore the use of a matchmaking platform among students. In the introductory part, we present the users decision-making process and the perception of risk involved in the selection process. We identify how people choose a partner, what factors are important in the choice process and whether there are differences between a woman choosing a partner and a man choosing a partner. We present some of the matchmaking apps available to users and describe how the coronavirus pandemic has affected the apps features and usage. In the empirical part, we find out what proportion of students have already used matchmaking apps, for which reasons and for which reasons the remaining respondents have not used such apps. We want to find out which apps they use, how their use has changed during the covid-19 era, and how they feel about apps. We processed the data with statistical analyses and presented them in the form of tables and graphs. We find that 47% of respondents have already used matchmaking apps, with a higher proportion of male respondents having used a matchmaking app than female respondents. The most common reason for using these apps was the desire to have a serious relationship, while the most common reason for not using them, for those who had not used them before, was the fact that the respondents already had a partner. Among other things, we confirm that the use of matchmaking platforms increased during the covid-19 pandemic, as already discussed in the theoretical part