Luopuako vai kiinnyttää: modernit lähestymistavat kuluttamiselle

78% of items are still functional at the time they are disposed of. At a time where human consumption exceeds Earth’s resources, it is clear that solutions to slow down consumption need to be found. One of the solutions would be to lengthen product lifetimes. This bachelor’s thesis focuses to shed light on product longevity through examining product-person relationships, the ending and strengthening of those. The main research question is “How to increase the attachment people feel towards their items, in a way that would also be financially viable to companies?”. To understand how to attach we need to first understand why people let go of their once-loved belongings. Once the motivations for letting go are clear, the focus shifts on how to attach people to their belongings, as that is one of the preventing strategies of premature disposal that can be affected through marketing. The main aim of the thesis is to motivate companies to work towards attaching their customers to their belongings, so both company benefits and barriers relating to attachment are shared. Through conducting this literature review, further research areas are found such as promoting attachment to products already owned by someone