STRATEGI PEMASARAN PADA RUMAH MAKAN BANG DUM KUMIS 158 KOTA MATARAM DALAM MENINGKATKAN PENJUALAN

ABSTRACT Nurul Hikmatunnisa, NIM 201610510311086, Sharia Marketing Strategy at Bang Dum Kumis Restaurant 158 in Increasing Sales. Supervisor (I) Imamul Hakim, S.E., M.SH. (II) Sri Cahyaning Umi Salama, SE.I.,M.Si. Sharia marketing strategy is a plan related to what will be done in order to achieve a company goal that is in accordance with Islamic principles. The purpose of this research is to find out the sharia marketing strategy at Bang Dum Kumis 158 Restaurant in increasing sales. The method used is a qualitative descriptive approach. The tools used in analyzing this research are marketing mix analysis, and SWOT in order to know the internal and external strategies of the company. The results of the study show that marketing strategies in increasing sales are: 1) Improving product quality and quality of services provided, 2) Creating affordable prices and developing innovation, 3) Promoting through social media, 4) Selection of strategic locations. 5) Guarantee the halalness of the product