PENGARUH EXPERIENTIAL MARKETING TERHADAP REVISIT INTENTION DIMEDIASI OLEH TOURIST SATISFACTION (Studi pada wisatawan di Jawa Timur Park 3)

Along with the development of the tourism industry business, many tourism places have emerged as facilities and infrastructure to fulfill the people's desire to seek happiness, to see beauty, primarily to obtain pleasure and satisfaction. East Java Park 3 is one of the tourism places that is experiencing development in Batu City, making East Java Park 3 a special attraction for tourists to visit, but during COVID-19 there has been a decline in visitors. With the covid 19 conditions, East Java Park 3 needs to prepare strategic steps to convince visitors so that tourists can travel safely and comfortably without thinking about the Covid 19 virus. The type of research used in this study is an explanatory research type with a quantitative approach. the number of samples used in this study were 130 respondents. Then in processing the data using the partial least squares (PLS) method with path analysis. Based on the results of the research and discussion of this research, it can be seen that Experiential Marketing and Tourist Satisfaction have a positive and significant effect on the Revisit Intention of tourists to East Java Park 3 tourist destinations, then Experiential Marketing has a positive and significant effect on Revisit Intention mediated by Tourist Satisfaction of East Java Park 3 tourist destinations