FIFA for Women or Women for FIFA? The Inherent Tensions of FIFA’s Women’s Football Strategy

How does FIFA purport to address and overcome its historical and ongoing record of institutional disregard for, and discrimination against, women? Its primary weapon appears to be the recently adopted Women’s Football Strategy, designed to “empower the organisation to take further concrete steps to address the historic shortfalls in resources and representation, while advocating for a global stand against gender discrimination through playing football”. This may seem an ambitious compound goal, seeking to advance gender equality within FIFA, football and beyond. But what promise does the Women’s Football Strategy actually hold in this regard?