I Think I Should Get Vaccinated, I Feel I Should Not. Individual Differences in Information Processing and Vaccination Behavior (COVID-19)

Following the outbreak of the COVID-19 pandemic, the scientific community responded promptly by developing effective vaccines. Still, even though effective vaccines against COVID-19 became available, many people did not seem to be in a rush to become immunized. Community protection can be enhanced if more people decide to vaccinate, and thus it is necessary to identify relevant factors involved in vaccination behavior to find better ways of encouraging it. Vaccination behavior is the result of a decision process that might vary according to individual differences in information processing. We investigated the role of cognitive reflection ability and thinking styles in predicting self-reported vaccination behavior against COVID-19. A sample of 274 Romanian participants was surveyed for the present study, out of which 217 (Mage = 24.58, SD = 8.31; 53% female) declared they had the possibility to become vaccinated. Results showed that a higher level of cognitive reflection ability significantly increased the odds of becoming vaccinated. A rational thinking style was not linked to vaccination behavior. However, an experiential thinking style indirectly predicted vaccination behavior by means of attitudes towards vaccination. Since individual differences in information processing are, to a certain extent, linked to vaccination behavior, the design of vaccination campaigns could consider that people have specific information needs and address them as such