Web Site Search Engine Optimization

Tema završnog rada je optimizacija web stranica za prikaz u tražilicama (SEO). Radom je u uvodnom dijelu obuhvaćena povijest tražilica i njihovih algoritama kroz zadnjih par dekada kao i osnove strukture web stranica. Naglasak je stavljen na pojašnjavanje tehnika SEO-a i utjecajnih faktora poput on-page / off page faktora. Detaljno su pojašnjene prednosti optimizacije web stranica i direktan utjecaj SEO-a na rangiranje unutar SERP-a. Elaborirane su i prednosti pravilne implementacije SEO-a u kontekstu samog sadržaja stranice, arhitekture web stranice i HTML-koda. U završnom dijelu rada je detaljno opisana praktična primjena SEO tehnika na primjeru izrade konkretne web stranice.The aim of this thesis is to analyse web page Search Engine Optimisation (SEO) methods for higher ranking of web pages in Search Engine Results Page (SERP). In its introductory chapter, the thesis provides an insight in history of search engines and their algorithms during the last couple of decades and describes basis of web pages structures. The thesis concentrates on SEO techniques and SEO impacting factors such as on-page / off-page factors, providing detailed explanation of advantages of web page optimisation and its direct impact on ranking in SERP. It also describes the importance of correct implementation of SEO in web page content, architecture and HTML code. The last chapter of the thesis deals with practical implementation of SEO techniques in design of a real web page