The impact of online media in postmodern society

Uzastopnim rastom i razvojem tehnologije ljudi se danas više okreću online medijima od klasičnih medija. Time su mediji uvidjeli potrebu i priliku za oglašavanjem na svojim portalima, mrežama i slično. Budući da danas većina ljudi ne može zamisliti dan bez surfanja na internetu i da se sve češće posjećuju online mediji, sve češće se kupuje putem interneta, online mediji su se pokazali kao dobri izvori informacija. S obzirom na to da danas svi drže mobitele, tablete ili laptope pored sebe, rijetko tko za informiranje koristi tiskovne medije, svi prate medije putem interneta, bilo putem portala ili društvenih mreža. Postoje mnogobrojne prednosti online medija poput: nema troškova, dostupnost, praktičnost, brza vidljivost i slično. S druge strane, postoje i brojni nedostaci poput zakonske regulative, lažnih i neprovjerenih informacija, sigurnosti i privatnosti te ostalo. U ovom radu, mediji su objašnjeni od svojih početaka do danas. Ukratko je objašnjena podjela medija, te mediji kao sastavni dio naših života, od klasičnih do suvremenih. Također, spomenuta je sama uloga interneta u svakodnevnom životu i navedene su pozitivne i negativne strane interneta kao masovnog medija. Nadalje, spomenuti su novinari, odnosno novinarstvo, elektroničke i online novine, televizijski programi i slično. Osim navedenoga, u radu se osvrnuo i na vezu interneta sa masovnim medijima te su se mediji obradili kao sredstvo manipuliranja. Potom slijedi najvažniji dio ovog rada, a to je provedeno istraživanje utjecaja online medija u postmodernom društvu, čiji su rezultati prikazani u radu.With the continuous growth and development of technology, people today are turning more to online media than traditional media. With this, the media saw the need and opportunity for advertising on their portals, networks and the like. Since today most people cannot imagine a day without surfing the Internet and online media are visited more and more often, online shopping is more and more frequent, online media have proven to be good sources of information. Given that today everyone keeps mobile phones, tablets or laptops next to them, hardly anyone uses print media for information, everyone follows the media via the Internet, either through portals or social networks. There are numerous advantages of online media such as: no costs, availability, practicality, quick visibility and the like. On the other hand, there are numerous shortcomings such as legal regulations, false and unverified information, security and privacy, and others. In this paper, the media are explained from their beginnings to the present day. The division of the media, and the media as an integral part of our lives, from classic to contemporary, is briefly explained. Also, the role of the Internet in everyday life was mentioned and the positive and negative sides of the Internet as a mass media were mentioned. Furthermore, journalists were mentioned, i.e. journalism, electronic and online newspapers, television programs and the like. In addition to the above, the paper also referred to the connection of the Internet with the mass media, and the media were treated as a means of manipulation. This is followed by the most important part of this paper, which is the research conducted on the influence of online media in post-modern society, the results of which are presented in the paper